When audience members feel that they are or could be personally involved or affected,they are more likely to respond to your message.

Question

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This is known as audience involvement or audience engagement, and it can increase the effectiveness of your message. When people feel a personal connection to your message, they are more likely to listen, remember, and act on it. This can be achieved through strategies such as storytelling, using examples or anecdotes, and inviting audience participation.

When Audience Members Feel That They Are or Could Be