Which of the following explains how marketers are making the new-product development process faster?
A) by using a price-skimming strategy
B) by introducing products into the growth stage of the product life cycle
C) by using new-product research gathered on the Internet
D) be eliminating the screening stage

Question

Quizplus · Accepted Answer

Marketers are making the new-product development process faster by using new-product research gathered on the Internet. By using this method, they can quickly gather information on consumer preferences and market trends, which speeds up the development process.

Eliminating the screening stage (option D) is not a recommended approach because it could lead to the development of poorly conceived products that fail in the market. Using a price-skimming strategy (option A) and introducing products into the growth stage of the product life cycle (option B) are marketing tactics that may help increase sales, but they do not directly relate to speeding up the new-product development process.

Which of the Following Explains How Marketers Are Making the New-Product