Scanner-based research is a system for gathering information from a single group of respondents by continuously monitoring the advertising,promotion,and pricing they are exposed to and the things they buy.

Question

Quizplus · Accepted Answer

Scanner-based research involves tracking the purchasing behaviors of a single group of respondents through the use of a barcode scanner or other technology, allowing researchers to collect data on their exposure to advertising, promotions, and pricing.

Scanner-Based Research Is a System for Gathering Information from a Single