Primary data could come from which of the following sources?
A) an estimation of sales quotas from census material
B) an examination of the competition's annual report
C) interviews with shoppers in a supermarket
D) gathering data from trade associations

Question

Quizplus · Accepted Answer

Primary data is the data that is collected firsthand by the researcher through various methods such as surveys, interviews, observations, etc. Out of the given options, interviews with shoppers in a supermarket is a direct way to collect primary data about their shopping behavior, preferences, and opinions. Option A, B, and D involve the use of previously published or secondary data.

Primary Data Could Come from Which of the Following Sources