The categories of heavy, moderate, and light users have to do with which type of segmentation?
A) psychographic
B) benefit
C) demographic
D) volume

Question

Quizplus · Accepted Answer

The categories of heavy, moderate, and light users are based on the volume of product usage, which falls under volume segmentation. Psychographic segmentation focuses on lifestyle, personality, and values. Benefit segmentation looks at the benefits that customers seek from a product. Demographic segmentation categorizes customers based on characteristics such as age, gender, income, and education.

The Categories of Heavy, Moderate, and Light Users Have to Do