What is a basic form of market segmentation that uses variables such as age, education, and income?
A) benefit segmentation
B) demographic segmentation
C) population segmentation
D) psychographic segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation is a basic form of market segmentation that uses variables such as age, education, and income to divide a population into different groups based on their shared characteristics. This type of segmentation is commonly used by marketers to understand the needs, preferences, and behaviors of different demographic groups and to tailor their marketing efforts accordingly.

What Is a Basic Form of Market Segmentation That Uses