Which of the following is the process of separating,identifying,and evaluating the layers of a market to design a marketing mix?
A) a marketing strategy
B) a marketing division
C) market segmentation
D) market layering

Question

Quizplus · Accepted Answer

Market segmentation is the process of separating, identifying, and evaluating the layers of a market to design a marketing mix. This involves dividing the overall market into smaller groups of consumers who have similar needs and characteristics, and creating targeted marketing strategies for each segment. Option A, a marketing strategy, refers to the overall plan for achieving marketing objectives, while option B, a marketing division, is not a commonly used term in marketing. Option D, market layering, is not a recognized term in marketing.

Which of the Following Is the Process of Separating,identifying,and Evaluating