Which of the following is most likely an example of a consumer using routine response behaviour?
A) Bennett's reordering of office supplies
B) Leiah's subscription renewals
C) Bailey's usual purchase of a Coke for breakfast
D) Ally's purchase of a new dress for her senior prom

Question

Quizplus · Accepted Answer

Routine response behaviour is characterized by low involvement, frequent purchases, and little brand loyalty. Bailey's usual purchase of a Coke for breakfast falls under this category as it is a low involvement purchase that she makes frequently without much consideration or brand loyalty. The other options (reordering of office supplies, subscription renewals, purchase of a new dress for prom) may require more thought and decision-making.

Which of the Following Is Most Likely an Example of a Consumer