Rikki Eckstein believes that it is wrong to eat pork or touch a pig carcass.His belief is so strong that he will not eat in a restaurant that serves pork.This is an example of which of the following influences on consumer buying decisions?
A) physiological
B) cultural
C) individual
D) psychological

Question

Quizplus · Accepted Answer

This is an example of cultural influence on consumer buying decisions, as Rikki Eckstein's belief is based on cultural and religious values surrounding the consumption of pork. It is not related to physiological, individual, or psychological factors.

Rikki Eckstein Believes That It Is Wrong to Eat Pork