Which of the following is an example of a social factor that influences the consumer decision-making process?
A) values
B) family
C) attitude
D) self-concept

Question

Quizplus · Accepted Answer

Family is a social factor that influences the consumer decision-making process, as the opinions and preferences of family members can have an impact on an individual's purchasing decisions. Values, attitude, and self-concept are personal factors that also influence decision-making, but they are not social factors.

Which of the Following Is an Example of a Social