Which of the following is an example of social marketing?
A) promotion for a beach party at a local bar
B) a campaign against the use of illegal drugs
C) advertisement for a new health food
D) an advertisement for e-Harmony

Question

Quizplus · Accepted Answer

Social marketing is the use of marketing principles and tactics to promote a socially beneficial product, service, or behavior. Option B, a campaign against the use of illegal drugs, fits this definition as it seeks to promote a socially beneficial behavior. Option A is simply promoting a party, option C is promoting a health product, and option D is promoting a dating site, none of which are necessarily promoting socially beneficial behaviors.

Which of the Following Is an Example of Social Marketing