Aldi is a no-frills grocery chain.By controlling expenses,Aldi customers can expect to save 30 to 50 percent compared to customers of a full service grocery store.The supermarket chain's emphasis on maintaining its cost competitive advantage means the company's top management is often concentrating on which of the following strategies?
A) pricing
B) promotion
C) possession
D) place

Question

Quizplus · Accepted Answer

Aldi's focus on controlling expenses and offering lower prices indicates that their top management strategy is centered around pricing.

Aldi Is a No-Frills Grocery Chain