When Kellogg's designed a new package for its Special K Plus cereal,it decided to make it look like a milk carton to emphasize the product's calcium content.This type of decision was made as part of which of the following strategy?
A) place
B) promotion
C) pricing
D) product

Question

Quizplus · Accepted Answer

The decision to design the package to emphasize the product's calcium content is part of the product strategy, which focuses on the design, features, and benefits of the actual product.

When Kellogg's Designed a New Package for Its Special K