Scott Abrams was driving to Calgary from Edmonton,when he got off Highway 2 to have some lunch.Abrams was surprised to find a fast-food outlet that contained both a Tim Horton's and a Wendy's franchise.What is this new trend in franchising called?
A) a multiple franchise offering
B) a dual-franchise structure
C) cross-branding
D) a complete coverage franchise

Question

Quizplus · Accepted Answer

Cross-branding is a new trend in franchising in which two or more well-known brands team up to offer their products or services under one roof. This allows franchises to benefit from each other's customer base and increase revenue. In this case, Tim Horton's and Wendy's are two separate brands that have joined forces to offer their products under one roof.

Scott Abrams Was Driving to Calgary from Edmonton,when He Got