Which of the following is an innovation in franchising?
A) a leveraged franchise buyout
B) niche marketing
C) cross-border mergers
D) multiple-concept franchises

Question

Quizplus · Accepted Answer

Multiple-concept franchises allow one franchisee to operate multiple brands under one franchise agreement, providing more options and flexibility for both the franchisor and the franchisee. This is an innovation in franchising because it expands opportunities for growth and diversification within the franchise system. Leveraged franchise buyouts, niche marketing, and cross-border mergers are not necessarily innovations in franchising, as they have been used in various industries outside of franchising.

Which of the Following Is an Innovation in Franchising