To improve customer profitability, companies should track:
A)only the final invoice price of a sale
B)the volume of the products purchased by each customer
C)discounts taken by each customer
D)Both B and C are correct.

Question

Quizplus · Accepted Answer

To accurately calculate customer profitability, companies need to track both the volume of purchases made by each customer and any discounts they received. Simply tracking the final invoice price of a sale may not provide enough information to determine the true profitability of a customer. Therefore, choice D is the best answer.

To Improve Customer Profitability, Companies Should Track