Cost-plus pricing starts with what customers are willing to pay, and then adds a desired profit.

Name: Cost-plus pricing starts with what customers are willing to pay, and then adds a desired profit.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

Cost-plus pricing starts with the cost incurred to produce a product or service and then adds a markup or profit margin to determine the selling price. It does not necessarily consider what customers are willing to pay.

Cost-Plus Pricing Starts with What Customers Are Willing to Pay