An example of a qualitative factor for the decision-making process is:
A)customer satisfaction
B)units sold
C)material cost
D)labor hours incurred

Question

Quizplus · Accepted Answer

Qualitative factors are subjective and cannot be measured quantitatively. Customer satisfaction is a qualitative factor as it cannot be measured numerically but is based on perception, opinion, and experience.

An Example of a Qualitative Factor for the Decision-Making Process