Companies generally follow one of two basic strategies: 1)providing a quality product or service at low prices, or 2)offering a unique product or service often priced higher than competing products.

Question

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This is a true statement as companies generally follow either a cost leadership strategy (offering a quality product or service at low prices) or a differentiation strategy (offering a unique product or service often priced higher than competing products).

Companies Generally Follow One of Two Basic Strategies: 1)providing a Quality