Which of the following statements about customer value is NOT true?
A)Customer value is shown in a corporation's balance sheet.
B)Creating value for customers is an important part of planning and implementing strategy.
C)How our product delivers customer value should be determined as part of a company's strategy formulation.
D)It is possible to simultaneously lower cost and increase customer value.

Question

Quizplus · Accepted Answer

Customer value is not shown in a corporation's balance sheet. Balance sheets show an organization's assets, liabilities, and equity, but not its customer value.  Customer value is determined by how well a company meets the needs and wants of its customers through its products or services.

Which of the Following Statements About Customer Value Is NOT