When a company approaches market share growth under a harvest strategy,
A)The company aims to increase its market share in the industry,even at the expense of short-term earnings and cash flow.
B)The company seeks to maintain its current market share but build its return on investment.
C)The company focuses on short-term profits and cash,even at the expense of market share.
D)The company focuses on long-term profits and return on investment.

Question

Quizplus · Accepted Answer

When a company approaches market share growth under a harvest strategy, the focus is on maximizing short-term profits and cash flow, even at the expense of market share. Therefore, option C is the best choice. Options A, B, and D are all incorrect as they focus on long-term growth, return on investment, and increasing market share, respectively.

When a Company Approaches Market Share Growth Under a Harvest