The customer profit margin allows managers to compare customers based on
A)Absolute sales volume.
B)How much each dollar of revenue they generate goes to the bottom line,regardless of the customers' absolute sales volume.
C)How many dollars a customer contributes to the bottom line.
D)None of these ans choices are correct.

Question

Quizplus · Accepted Answer

The customer profit margin measures how much profit is generated per dollar of revenue, regardless of the absolute sales volume. This allows managers to compare customers based on their profitability, rather than just their sales volume or revenue contribution.

The Customer Profit Margin Allows Managers to Compare Customers Based