The four ethical values that firms should consider when developing and/or modifying a code of ethics are integrity, justice, competence, and utility.

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These four values are commonly referenced in discussions of ethical decision-making and are often included in codes of ethics for businesses and organizations. Integrity refers to honesty, trustworthiness, and adherence to ethical principles, justice involves fairness and equity in decision-making and treatment of others, competence is the responsibility to maintain a high level of expertise and skill in one's profession, and utility involves balancing the benefits and harms of various choices to maximize overall positive outcomes for stakeholders.

The Four Ethical Values That Firms Should Consider When Developing