In target pricing,the target price is the ________.
A)total product cost incurred in producing a product
B)net profit desired by the company
C)amount customers are willing to pay for a product or service
D)price calculated by deducting the desired profit from the total production cost

Question

Quizplus · Accepted Answer

In target pricing, the target price is the amount that customers are willing to pay for a product or service. This approach starts with the desired selling price and then determines the necessary cost structure to achieve that price level while still earning a desired profit margin.

In Target Pricing,the Target Price Is the ________