The rate of return on total assets measures a company's success in using its assets to earn income.

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The rate of return on total assets, also known as return on assets (ROA), is a financial ratio that measures a company's efficiency in using its assets to generate income. It is calculated by dividing the company's net income by its total assets. A higher ROA indicates that the company is using its assets effectively to generate income, while a lower ROA may indicate inefficiency or underutilization of assets.

The Rate of Return on Total Assets Measures a Company's