The ________________ refers to the level of diversity of the markets and customers, which must be addressed by the firm.
A) Level of industry concentration
B) Environmental hostility
C) Environmental dynamism
D) Level of environmental heterogeneity

Question

Quizplus · Accepted Answer

The level of environmental heterogeneity refers to the diversity of markets and customers which must be addressed by the firm. Environmental hostility refers to the degree to which the external environment is hostile or favorable towards the firm, while environmental dynamism refers to the rate of change and unpredictability in the external environment. Level of industry concentration refers to the number of firms and their relative size within a particular industry.

The ________________ Refers to the Level of Diversity of the Markets