How is the recent partnership between Airborne Express,IBM,and Xerox an example of an effective customer intimacy strategy? Airborne provides centralized control to IBM and Xerox part-distribution networks.Airborne provides Xerox and IBM with a central source of shipment data and performance metrics.The air-express carrier also manages a single,same-day delivery contract for both companies.In addition,Airborne now examines same-day or special-delivery requirements and recommends a lower-priced alternative where appropriate.Medium;Comprehension
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