For a differentiation strategy to be ffective,the product difference should NOT be based on:
A)Product design
B)Method of distribution
C)Price
D)Broad market group of consumers

Question

Quizplus · Accepted Answer

A differentiation strategy is not based on providing products at low price. It involves creating a unique product or brand that is perceived as superior by the customers and provides greater value. Therefore, price should not be the main factor of differentiation.

For a Differentiation Strategy to Be Ffective,the Product Difference Should