Which of the following is the name given to the approach that recognizes that both financial and operational performance measures should be considered when evaluating company performance?
A) The financial and operational approach
B) The total approach
C) The balanced scorecard approach
D) The complete approach

Question

Quizplus · Accepted Answer

The name given to the approach that recognizes that both financial and operational performance measures should be considered when evaluating company performance is the balanced scorecard approach.

Which of the Following Is the Name Given to the Approach