The flow of goods in a distribution channel other than those intended by the manufacturer is called a:
A) Blue market
B) Gray market
C) Black market
D) Senior market

Question

Quizplus · Accepted Answer

The flow of goods in a distribution channel other than those intended by the manufacturer is called a gray market. The gray market refers to the sale of goods through unauthorized channels, usually overseas, where they might be available cheaper than from authorized distributors. It is a legal but unethical practice and can harm the manufacturer's reputation and relationships with authorized distributors. The other options (A, C, and D) are not relevant to the given description.

The Flow of Goods in a Distribution Channel Other Than