A sound philosophy to adopt in global markets is always assume that what works in the U.S.will work around the world since the U.S.leads the marketplace on so many fronts.

Question

Quizplus · Accepted Answer

This statement is false. Cultural, economic, and political differences between countries can greatly impact the success of a product or marketing strategy. What works in the U.S. may not resonate with consumers in other countries, and it is important to conduct market research and tailor strategies accordingly.

A Sound Philosophy to Adopt in Global Markets Is Always