A(n)__________ consists of the whole set of marketing intermediaries,such as agents,brokers,wholesalers and retailers,that join together to transport and store goods in their path from producers to consumers.
A) Demand chain
B) Value chain
C) Channel of distribution
D) Logistics chain

Question

Quizplus · Accepted Answer

A channel of distribution includes all of the intermediaries that are involved in getting a product from the producer to the consumer. The other options (demand chain, value chain, logistics chain) do not specifically refer to intermediaries in the distribution process.

A(n)__________ Consists of the Whole Set of Marketing Intermediaries,such as Agents,brokers,wholesalers