Selecting which groups an organization can serve profitably is called:
A) Market segmentation
B) Target marketing
C) Relationship marketing
D) Marketing management

Question

Quizplus · Accepted Answer

Target marketing involves selecting the specific group(s) that an organization can serve profitably, based on factors such as demographics, psychographics, and behavioral characteristics. Market segmentation involves dividing the overall market into smaller groups with similar needs or characteristics, while relationship marketing focuses on building long-term relationships with customers. Marketing management encompasses all aspects of managing the marketing function within an organization.

Selecting Which Groups an Organization Can Serve Profitably Is Called