The total product offer consists of everything that consumers evaluate when deciding whether to purchase a good or service.

Name: The total product offer consists of everything that consumers evaluate when deciding whether to purchase a good or service.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

The total product offer includes not only the physical product or service, but also any accompanying features, warranties, customer service, packaging, and branding that may influence a consumer's purchasing decision.

The Total Product Offer Consists of Everything That Consumers Evaluate