IMC is a way of thinking about promotion that combines all the promotional tools and more into one comprehensive and unified promotional strategy.

Question

Quizplus · Accepted Answer

IMC (Integrated Marketing Communications) is a strategy that combines all aspects of promotion, including advertising, sales promotion, public relations, personal selling, direct marketing, and digital marketing, into a single, integrated plan. This approach helps to ensure that all promotional messages are consistent and work together to achieve the company's overall marketing objectives.

IMC Is a Way of Thinking About Promotion That Combines