Which of the following statements describe secondary external data?
A) A manufacturer of semiconductors experiments with different designs and records the data.
B) A mail order company conducts a telephone survey among recent purchasers.
C) A presidential candidate commissions a political survey organization to establish the percent of persons favoring her candidacy.
D) A recent graduate of mortuary school samples the death rate statistics for counties in her state in hopes of finding a good location to start a mortuary.
E) Consumers Union purchases 25 brands of lawnmowers and tests them for various attributes.

Question

Quizplus · Accepted Answer

Secondary external data refers to data that has been collected by external organizations or agencies for purposes outside the researcher's own project. Option D describes the recent graduate accessing public death rate statistics, which were collected by an external agency, and using them to inform her business decisions. The other options describe data that is either collected by the company/researcher themselves (options A, B, E) or by a commissioned survey organization (option C), which is not truly external data.

Which of the Following Statements Describe Secondary External Data