Managers do not consider the sales mix when making decisions because it does not affect the overall profitability of the company.

Question

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Managers do consider the sales mix when making decisions because it can have a significant impact on the overall profitability of the company. The sales mix refers to the proportion of different products or services sold, and each product or service may have different profit margins, production costs, and demand levels. Therefore, adjusting the sales mix can potentially increase revenue and reduce costs, leading to higher profits.

Managers Do Not Consider the Sales Mix When Making Decisions