A qualitative forecasting technique in which individuals familiar with specific market segments estimate the demand within these sectors that are then summed to get an overall forecast is called a:
A)market survey.
B)life cycle analogy.
C)panel consensus forecasting.
D)build-up forecast.

Question

Quizplus · Accepted Answer

The build-up forecast method involves individuals familiar with specific market segments estimating the demand within these sectors, which are then summed to get an overall forecast. This approach is particularly useful for understanding and predicting demand in a detailed and segmented manner.

A Qualitative Forecasting Technique in Which Individuals Familiar with Specific