A balanced scorecard should contain every performance measure that can be expected to influence a company's profits.

Question

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A balanced scorecard should contain performance measures that cover various aspects of the company's operations such as financial, customer, internal processes, and learning and growth. While profitability is an important aspect of the financial perspective, it is not the only measure that can influence a company's profits. Other financial measures like return on investment, cash flow, and revenue growth, as well as non-financial measures such as customer satisfaction, employee engagement, and innovation can also impact a company's profitability. Therefore, a balanced scorecard should have a mix of measures from different perspectives that collectively contribute to the company's success.

A Balanced Scorecard Should Contain Every Performance Measure That Can