A measurement of market share is considered a financial measure of customer satisfaction in a balanced scorecard.

Question

Quizplus · Accepted Answer

A measurement of market share is not a direct measure of customer satisfaction, but rather a measure of the company's portion of the market compared to competitors. Customer satisfaction can be measured through surveys or feedback mechanisms and would be considered a customer perspective measure in a balanced scorecard.

A Measurement of Market Share Is Considered a Financial Measure