Corrective advertising can be both effective and ineffective. Some consumers tend to over-generalise the corrective message, so that they disbelieve all subsequent advertising claims for the brand and product category.

Question

Quizplus · Accepted Answer

This statement is true as some consumers may have a negative reaction to corrective advertising and become skeptical of future advertising claims for the brand and product category, leading to decreased effectiveness.

Corrective Advertising Can Be Both Effective and Ineffective