The distribution of educational materials can be a key component in a firm's effort to develop a one-on-one consumer contact that has been identified as:
A) relationship marketing.
B) interactive marketing.
C) informational marketing.
D) direct contact marketing.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers rather than on individual transactions. Distributing educational materials can be part of this strategy by providing value to customers and fostering a connection.

The Distribution of Educational Materials Can Be a Key Component