When a new product is first revealed to a consumer, this is the stage of the adoption process known as:
A) interest.
B) awareness.
C) evaluation.
D) media attention.

Question

Quizplus · Accepted Answer

The stage in which a consumer first becomes aware of a new product is called the awareness stage. This is when the consumer becomes familiar with the product's existence, but has not yet formed an opinion or made a decision about whether to adopt it. Therefore, option B, awareness is the best choice for this question.

When a New Product Is First Revealed to a Consumer