If a product is 'new' to the company, then it would be considered an innovation according to the:
A) product-oriented approach.
B) market-oriented approach.
C) consumer-oriented approach.
D) firm-oriented approach.

Question

Quizplus · Accepted Answer

The firm-oriented approach considers a product to be an innovation if it is new to the company, regardless of whether it is new to the market or to consumers. This perspective focuses on the firm's activities and product portfolio.

If a Product Is 'New' to the Company, Then It