a. In a pre-purchase search, a consumer's perceived risk of the decision influences the amount of external search a consumer engages in. What are the various types of risk consumers perceive when buying a product? Describe each with examples.

b. What are three other important factors that influence the amount of external search a consumer engages in?

Question

b. What are three other important factors that influence the amount of external search a consumer engages in?

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The Answer of a. In a pre-purchase search, a consumer's perceived risk of the decision influences the amount of external search a consumer engages in. What are the various types of risk consumers perceive when buying a product? Describe each with examples.

b. What are three other important factors that influence the amount of external search a consumer engages in?

A in a Pre-Purchase Search, a Consumer's Perceived Risk of the Decision