When using a _______, the consumer establishes a separate, minimally acceptable level as a cut-off point for each attribute. If any particular brand falls below the cut-off point on any one attribute, the brand is eliminated from further consideration.
A) conjunctive decision rule
B) disjunctive decision rule
C) lexicographic decision rule
D) heuristic

Question

Quizplus · Accepted Answer

The conjunctive decision rule involves establishing a minimum acceptable level for each attribute, and if a brand falls below that level on any attribute, it is eliminated from further consideration. This rule allows consumers to consider multiple attributes and ensures that they choose a brand that meets their minimum standards for all of them. The other options, disjunctive, lexicographic, and heuristic, involve different decision-making processes and do not require a separate minimum standard for each attribute.

When Using a _______, the Consumer Establishes a Separate, Minimally