_____ decision rules are when consumers evaluate brands or model options in terms of each relevant attribute and calculate a weighted summated score for each brand.
A) Compensatory
B) Non-compensatory
C) Conjunctive
D) Disjunctive

Question

Quizplus · Accepted Answer

Compensatory decision rules involve consumers considering all relevant attributes of different brands or models and calculating a weighted overall evaluation for each option. This means that consumers are willing to overlook a low score on one attribute if the overall score is high enough.

_____ Decision Rules Are When Consumers Evaluate Brands or Model