A firm that had developed an innovative new product would hope to trigger a consumer's:
A) expectation state.
B) actual state.
C) performance state.
D) desired state.

Question

Quizplus · Accepted Answer

When a firm introduces a new product, it aims to stimulate consumers' "desired state," or the state they wish to be in, which the product will help them achieve. For example, a new fitness gadget might aim to trigger a consumer's desired state of being physically fit and healthy.

A Firm That Had Developed an Innovative New Product Would