The principal limitation with the _____ of consumer decision making is that it fails to recognise that consumers can play an equal or even dominant role in many buying situations.
A) economic model
B) passive model
C) cognitive model
D) emotional model

Question

Quizplus · Accepted Answer

The statement specifically highlights the limitation of the passive model, which assumes that consumers are passive recipients of marketing messages and do not actively participate in the decision-making process. However, in reality, consumers often take an active or even dominant role in buying situations, which the passive model fails to acknowledge. The other models listed (economic, cognitive, and emotional) do not address this particular limitation.

The Principal Limitation with the _____ of Consumer Decision Making