Marketers whose primary interest is in the 'hard sell' would prefer that consumers operate using the _____ of decision making.
A) economic model
B) passive model
C) cognitive model
D) active model

Question

Quizplus · Accepted Answer

Marketers who prioritize hard selling aim to push their products onto consumers without giving them much time or opportunity to evaluate and compare options. A passive model of decision making would fit this strategy best as it involves minimal effort on the part of the consumer and relies heavily on external factors like advertising and persuasion. In contrast, a cognitive model or an active model would involve more critical thinking and evaluation of options, which may be less effective for a hard sell approach. An economic model is focused on maximizing benefits and minimizing costs, which may not align with the goals of a hard sell strategy.

Marketers Whose Primary Interest Is in the 'Hard Sell' Would